About
An independent consultancy for complex digital work.
A-23A connects business needs, user needs, technology and organisational capability, and turns complex challenges into practical solutions.
Who you work with
Founder-led, with the right partners.
A-23A is led by Rógvi Sivertsen, Founder & Lead Consultant, with a background in digital product development, service design, UX and complex regulated environments, including financial services.
We work across the full lifecycle of digital improvement: understanding the problem, defining the direction, designing solutions and supporting implementation. You get an experienced, hands-on consultant, not a hand-off to a junior team.
Where an engagement needs additional specialist capability, A-23A collaborates with trusted partners. We would rather bring in the right expertise than stretch beyond it.

Experience
Where our expertise comes from.
Digital product development
Taking products from opportunity to delivery in multi-team environments.
Service and experience design
Service design, UX and UI, and design systems.
Financial services and regulated environments
Working within regulation, governance and risk, and making it workable for delivery teams.
Business analysis and transformation
Requirements, process improvement and organisational change.
Cross-functional collaboration
Aligning product, design, development, compliance and suppliers.
Emerging technology and AI
Assessing where new technology creates real value, and where it does not.
Principles
How we like to work.
Independent
No product to sell and no preferred supplier. Advice follows the problem.
Straightforward
Plain language, clear recommendations and honest assessments.
Human-centred, technology-aware
People first, with a practical understanding of what technology can and cannot do.
Built to last
We aim to leave your teams more capable, not more dependent.
Get in touch
Let’s talk about your organisation.
If you would like to understand how A-23A could help, we are glad to start with a conversation.