About

An independent consultancy for complex digital work.

A-23A connects business needs, user needs, technology and organisational capability, and turns complex challenges into practical solutions.

Who you work with

Founder-led, with the right partners.

A-23A is led by Rógvi Sivertsen, Founder & Lead Consultant, with a background in digital product development, service design, UX and complex regulated environments, including financial services.

We work across the full lifecycle of digital improvement: understanding the problem, defining the direction, designing solutions and supporting implementation. You get an experienced, hands-on consultant, not a hand-off to a junior team.

Where an engagement needs additional specialist capability, A-23A collaborates with trusted partners. We would rather bring in the right expertise than stretch beyond it.

Portrait of Rógvi Sivertsen, founder and lead consultant at A-23A

Experience

Where our expertise comes from.

  • Digital product development

    Taking products from opportunity to delivery in multi-team environments.

  • Service and experience design

    Service design, UX and UI, and design systems.

  • Financial services and regulated environments

    Working within regulation, governance and risk, and making it workable for delivery teams.

  • Business analysis and transformation

    Requirements, process improvement and organisational change.

  • Cross-functional collaboration

    Aligning product, design, development, compliance and suppliers.

  • Emerging technology and AI

    Assessing where new technology creates real value, and where it does not.

Principles

How we like to work.

  • Independent

    No product to sell and no preferred supplier. Advice follows the problem.

  • Straightforward

    Plain language, clear recommendations and honest assessments.

  • Human-centred, technology-aware

    People first, with a practical understanding of what technology can and cannot do.

  • Built to last

    We aim to leave your teams more capable, not more dependent.

Get in touch

Let’s talk about your organisation.

If you would like to understand how A-23A could help, we are glad to start with a conversation.