Independent digital consultancy
Designing better digital products, services and organisations.
We help organisations navigate complexity, improve customer experiences and build better digital solutions through strategy, service design, product development and accessibility.
Four connected areas of expertise
- Strategy & TransformationDirection, requirements and ways of working
- Service & Experience DesignJourneys, UX/UI and design systems
- Product & InnovationFrom opportunity to delivered product
- Digital AccessibilityAssess. Improve. Maintain.
Digital accessibility is our specialist practice.
The challenges we solve
Most digital problems are not where they first appear.
- 01
Complex digital services
Many teams, systems and suppliers contribute to one service, and nobody has the whole picture.
Strategy & Transformation - 02
Fragmented customer journeys
Customers meet channels and departments, not the organisation. The seams show.
Service & Experience Design - 03
Unclear requirements
Business, IT and suppliers describe the same need differently, and delivery drifts.
Product & Innovation - 04
Inefficient processes
Ways of working that grew over time now slow down decisions and delivery.
Strategy & Transformation - 05
Accessibility barriers
Findings pile up while ownership, priorities and follow-up remain unclear.
Digital Accessibility
Our expertise
One practice, four connected capabilities.
Each area stands on its own. Together they let us follow a problem from first question to working solution without handing it between suppliers.
- 01
Strategy & Transformation
Understand complex challenges, define opportunities and improve the way you operate.
Digital strategy and advisory · Business analysis and requirements · Process mapping and improvement · Operating models and governance · Change support
Explore Strategy & Transformation - 02
Service & Experience Design
Design effective, coherent experiences across products, services and customer journeys.
Service design and blueprints · Journey mapping · User research · UX/UI and prototyping · Design systems · Usability testing
Explore Service & Experience Design - 03
Product & Innovation
Turn opportunities into valuable products and guide them from concept to delivery.
Product discovery and strategy · Vision and roadmaps · Concepts and prototypes · Requirements and prioritisation · AI and automation opportunities · Cross-functional leadership
Explore Product & Innovation - 04
Digital Accessibility
Create inclusive digital services and a sustainable accessibility practice.
WCAG and EAA assessments · Strategy and governance · Accessible UX and design systems · Remediation planning · Continuous quality assurance · Training
Explore Digital Accessibility
How we work
A simple frame for practical delivery.
- 01
Discover
Understand the context, the users and the real problem before proposing anything.
- 02
Define
Agree the direction, priorities and requirements with the people who must act on them.
- 03
Design
Shape the service, product or process, and test it early with real users.
- 04
Deliver & improve
Support implementation, then measure and refine so improvements last.
Not every engagement uses every step. Many start with one: a discovery sprint, a journey review or an accessibility assessment.
Selected experience
Regulated, complex and customer-facing.
Our deepest experience is in financial services. The same patterns of many teams, strict requirements and demanding users appear across other sectors.
Financial services
Banking, payments and investments. Our deepest experience.
Insurance & pensions
Claims, policy information and pension journeys.
Public sector
Citizen-facing services, portals and digital forms.
Telecommunications
Contracts, account management and digital support.
Transport & ticketing
Travel information, bookings and digital tickets.
E-commerce & digital services
Purchasing, subscriptions and digital media.
Professional background spans digital product development, service and experience design, business analysis and transformation, cross-functional delivery, and emerging technology including AI.
Specialist focus
Digital Accessibility, done as an operating discipline.
Findings are only the start. We help organisations decide what matters, assign ownership, fix problems at their source and keep accessibility part of everyday delivery.
- Assess
Understand where accessibility breaks down, across journeys, products, documents and workflows.
- Improve
Fix what matters at the component, process or design decision that created it.
- Maintain
Ongoing expert support so accessibility survives new releases, content and suppliers.
About A-23A
Founder-led. Hands-on.
A-23A is led by Rógvi Sivertsen, with a background in digital product development, service design, UX and complex regulated environments, including financial services.
You work directly with an experienced consultant. Where an engagement needs additional specialist capability, A-23A collaborates with trusted partners rather than staffing up for the sake of it.
Get in touch
Have a challenge or an opportunity to discuss?
Tell us where you are and what you are trying to achieve. A first conversation costs nothing and usually clarifies the next step.